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Many real estate investors know that buying an investment property is different than purchasing a primary residence. Among the differences is that many homeowners will turn to a conventional mortgage, while real estate investors often look for alternative forms of financing. That’s why as a real estate investor, it is crucial to understand how to fund deals using resources like private money lenders.

In the real estate industry, private lenders will be a much-valued asset to your investor toolbox. But what exactly can they do for you as an investor, and how exactly do they work? Further, how do you approach private lenders about a given deal? Read the following to learn how to work with and find private lenders, so you can help ensure you secure financing for your next deal with ease.

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What Is A Private Money Lender?

A private lender is someone who uses their capital to finance investments, such as real estate, and profits from interest paid on the loan. Private lenders are not affiliated with a bank or other financial institution and instead interact directly with the borrower. There are private lending companies that investors can seek out.

Private lenders are a valuable asset to investors because they often have different approval requirements and a faster pace than traditional financing processes. While the qualifications and interest rates will vary based on the situation, the process of working with private lenders will be similar to other loans.

2 Ways You Can Use Private Lender Loans

Private money lenders can provide several benefits for real estate investors, and the best part is: they can help with almost any aspect of a real estate investing business. The right financing will vary on a deal-by-deal basis, but it is still important to understand each of the options available (and how to use them). Here are two ways investors can make use of private money today:

Refinancing A Property
Buying A New Property

Refinancing A Property

Let’s say you purchase a rental property with a traditional mortgage but want to negotiate a better interest rate or shorter repayment timeline. Private money lenders represent the opportunity to refinance and potentially reduce the costs associated with funding a deal. Private money is particularly attractive because, in some cases, investors can even incentivize potential lenders with profit shares (rather than loan repayments). For example, investors could leverage their monthly cash flow to make a deal more attractive when refinancing a passive income property. As a whole, private money lenders can represent a much more flexible refinancing agreement when compared to traditional financing.

Buying A New Property

Private money loans can be used to help real estate investors purchase new properties, including residential, commercial, and multifamily real estate. The key to securing these loans is to run the numbers and craft the right pitch. Experienced investors may find it helpful to highlight past deals, while first-time investors should instead focus on the potential profitability. Most investors will agree that it is great to build a relationship with as many potential private lenders as possible, that way, they are ready to meet when a deal comes along. After all, one of the biggest perks of using private money to fund a new deal is the quick timeline. Private money can enable investors to acquire new deals at much faster rates than other lenders.

How To Find Private Lenders For Real Estate

Learn the ins and outs of private real estate loans.
Build a network of potential private lenders.
Prepare a strong portfolio to present.
Identify the right lender for the project.
Wow lenders with your pitch.

When you first get started in real estate, you may look at your colleagues and wonder how to find private investors for real estate deals. More often than not, investors are using private real estate lenders to fund properties. There are many private lenders out there, but the most challenging aspect can be to find one that is willing to fund your deal. However, with the right mindset and preparation, you will be sure to find private real estate lenders who will want to help you.

1. Understand The Anatomy Of Private Real Estate Loans

Financing terms, especially when you’re first starting out, can be quite confusing. Are private lenders the same as hard money lenders? If not, what are the differences?

Basically, private lenders refers to individuals not affiliated with a financial institution who lend funds to promising investors. Either from a private investor or someone within your social circle who’s decided to invest in your venture.

Hard money lives in a middle ground between the two. Hard money lenders are usually affiliated with a more traditional financial institution but have less strict standards. (This comes at a price: usually higher interest rates.) Though hard money is technically private money, you’ll generally want to distinguish between the two as an investor.

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In addition, it is important to know exactly what kind of information a private lender will be looking for. In many cases, private real estate lenders will have experience investing directly in properties themselves. Therefore, they will know exactly which numbers and areas to look at when considering a certain deal. While it is important to build a positive relationship with a potential lender, be prepared to answer questions about the facts and figures of a given deal. Here are a few questions to prepare for when looking for private real estate loans:

Will they get their money back?
What is the incentive to invest?
What are the risks involved?
How will you secure my investment?
Is your plan well-researched, and it is achievable?

2. Build A Network

Unlike securing a loan from a bank—or a hard money lender—working with private lenders is all about building relationships. This starts with developing a solid investor network.

It is a good idea to begin building your network on two fronts. First, get to know professionals in your industry, such as real estate agents, fellow investors, title companies, attorneys, and private investors. Many private lenders will come through referrals within your own real estate network.

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